BlackBerry Ltd, Zynga Inc On List of Brands That Will Disappear In 2015

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Mark Melin
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24/7 Wall Street has once again dusted off its crystal ball and listed its annual list of brands that won’t last in 2015.  The ten companies will disappear due to various reasons. Zynga will be crushed by Web 2.0 companies; while BlackBerry will fall out of fashion The failure of Zynga Inc (NASDAQ:ZNGA) to develop new applications of value will be crushed by Web 2.0 companies and Shutterfly, Inc. (NASDAQ:SFLY) will be a victim of fast moving technical developments and the inability to remain relevant, the list predicts. Consumer products brands such as Russell Stover, the third largest chocolate company…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

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