In October of 2013, newly minted Bloomberg Media Group CEO Justin Smith sent a memo to employees announcing a “100-day strategy,” but details were not released. Today Smith provided details. In a six-point plan that centers on broadening the firm’s audience and actively embracing digital media, Smith was realistic about the future. “Our influence is considerable, but Bloomberg Media’s greatest potential has yet to still be realized,” he wrote in a public post. “Seizing this opportunity will require long-term investment and a large appetite for transformation, risk, as well as a tolerance for intermittent failure.” In a likely nod to…
Bloomberg Announces Details Of New Media Direction
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.