Citi: Cable Content Providers Face Bleak Future

As the NFL is broadcasting its first football game exclusively on Yahoo this weekend, the world of content distribution is rapidly evolving. For television content providers and distributors in particular it is quickly evolving, one that “for media incumbents” is a “potent cocktail that can quickly lead to value destruction,” a report from Citi predicts. Three factors impact cable content as the revenue structure is evolving The internet has brought anarchy to media content distribution, ushering in a new world that tomorrow will look very different from today. The Internet has done three things that should make legacy media firms…