Centennials And millennials Now Account For 59% Of The Global Population

Forget millennials, centennials are now the world’s most important generation, that’s according to Bank of America’s Thematic Investing equity strategists Sarbjit Nahal, Beijia Ma and Felix Tran. Centennials or Gen Z (aged 0 to 18) and millennials are now the world’s important demographics collectively accounting for 59% of the global population. Centennials have already overtaken millennials as the most populous demographic, becoming the largest living generation in US history with 2.4 billion around the world. This trend cannot be ignored. The generation is embracing diversity, sustainability, globalisation, disruptive technology, “peak stuff”, new business models, and entrepreneurialism like no generation before them and by 2020,…