Charlie Munger: Where Coca-Cola Went Wrong – ValueWalk Premium
Warren Buffett, American business magnate, investor, philanthropist, most successful investors, BRK, Berkshire Hathaway, Warren Buffet, Coca-cola, Coke, KO, Pepsi, Moats, sugar drinks, Iconic american brands, GARP investing, value investors, Charlie Munger, Coke products

Charlie Munger: Where Coca-Cola Went Wrong

In 1996, Charlie Munger gave a talk titled Practical Thought about Practical Thought, in which he discussed his thoughts on the factors that have helped Coca-Cola become the success it is today.

Published in Munger's unofficial biography, Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger, the speech starts with Munger laying out a puzzle: How would you create a business that has the potential to turn a $2 million investment into $2 trillion?

In my first article on . . .

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