Click Through Rates Could Be Deciding Factor In Google's Q2 ReportGuest Post
Google Inc (NASDAQ:GOOG) is announcing their Q2 2012 earnings results today. Despite many side projects, Google remains today primarily an advertising business, with approximately 97% of revenues coming from its core search engine advertising business. As such, Google Inc (NASDAQ:GOOG)'s earnings are largely dependent on key advertising metrics such as the cost-per-click (CPC) and click-through rates (CTR) of search advertisements.
A new search marketing advertising study compiled by WordStream, Inc., a provider of . . .
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