CNBC Coverage Impacts Stock Performance Part Two

A few days ago I covered a 2013 study titled, “CEO Interviews on CNBC”, written by Y. Han (Andy) Kim and Felix Meschke, which looked at the relationship between media attention and the trading of individual investors. The key takeaway from the study was the fact that the 0-2 day trading window following a CEO interview on CNBC, the average cumulative abnormal stock return was 1.62%. However, prices exhibited a substantial revision of 1.08% over the next ten trading days. Y. Han (Andy) Kim and Felix Meschke’s paper isn’t the only study that has looked at the relationship between media attention and stock performance. A more recent paper “Talking…