Coca-Cola Cuts Jobs But Not Executive Bonuses As 3G Capital Lurks

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Mark Melin
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Is Coca-Cola CEO Muhtar Kent beating 3G Capital to the punch? As cost-cutting, productivity enhancing private equity hedge fund 3G Capital scours the U.S. for consumer packaged goods companies to acquire, Kent is announcing job cuts. Coca-Cola announces job cuts Coca-Cola today announced it will eliminate between 1,600 and 1,800 jobs and has begun notifying employees, according to a Wall Street Journal article. “We have committed that we will ensure fair, equitable and compassionate treatment of our people throughout the process,’’ the company was quoted as saying in a statement. The struggling Atlanta-based carbonated beverage marketer is facing slowing U.S. sales…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

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