Good Beer Commercials – ValueWalk Premium

Good Beer Commercials

At the end of July, P&G, one of the largest consumer goods companies, revealed that it had cut $100 million from its digital advertising budget with no noticeable impact on sales. When the spending cut was revealed on the second quarter earnings call, management declared “we didn’t see a reduction in the growth rate,” as the spending cut was largely in places where "we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands."

P&G's experiment has been widely reported sparking fears . . .

This content is exclusively for paying members of ValueWalk Premium

Gain Exclusive Access to the Insider Strategies and Letters to Shareholders from the Top Hedge Funds and Maximize Your Portfolio Growth with ValueWalk Premium

Get Started Now with a FREE 7-Day Trial


If you are a current ValueWalk Premium member and are having an account error please clear cache and cookies. If that does not work, email [email protected] or click Chat.

Saved Articles