Don't Overlook Benchmarks

Don’t Overlook Benchmarks by The Finance Professionals’ Post Investors are presented with a barrage of marketing material from funds and? managers trying to raise capital, and? what all these reports have in common is ?that they all focus on performance. That? is not surprising considering the ?relatively large number of funds available with the few strategies being ?used, managers feel they can only?differentiate themselves through performance. Attend enough sales presentations and you will have heard how “my long-short equity strategy has consistently outperformed the market and that is why you need to invest with us.” By the way, the “Past…