Emotion Biases: Know Your Enemy

“We have seen a powerful recovery in asset prices in the wake of the global financial crisis,” begins Michael Pompian, CFA in his recent article titled, Risk Profiling Through a Behavioral Finance Lens published with the CFA Institute’s latest research offering, which focuses on risk profiling and tolerance for the private wealth manager. Mr. Pompian’s article continues “Lest we forget, however, more than $15 trillion in asset values evaporated in 2008–2009, wiping out gains earned in the bull markets of the 1990s and early 2000s. Clients were shell-shocked, often frozen like deer in the headlights as to what to do.”…