Facebook Attempts Radical New Monetization Approach

While supposedly on the down low, Facebook Inc (NASDAQ:FB) is currently testing a new feature with select group of marketers that allow users to share offsite ads on the social networking site. According to Mashable, while marketers and advertisers have usually either bought ad units or Sponsored Stories from the Facebook ad platform, the new feature will enable them to create advertisements that aren’t on Facebook shareable via Open Graph. Buzzfeed.com was the source that essentially let the cat out of the bag for testing thanks to a “Featured Partner” post for Hidden Valley Ranch. This one included a Facebook Share–not…