FBN Cashes In On Black Monday With Record NumbersVW Staff
While many investors are losing their shirts in the current volatile markets, not everyone is unhappy about the turmoil. Financial media has been a big winner with many networks such as CNBC, FBN and Bloomberg hosting nightly “market in turmoil specials”. The great crash appears to have been a big boon for the networks and for FBN in particular. ValueWalk has obtained internal FBN numbers which show the following:
Black Monday lead FOX Business Network to its highest rated day ever in both total viewers and the demo during business day.
FOX Business Network’s Varney & Co Propels FBN to Highest Rated Business Day Ever
– Stuart Varney’s Varney & Co set a network record for 9a-12p block on Black Monday with 230,000 total viewers and 54,000 in the demo
– Varney’s 9am hour surrounding the tumultuous open of the markets where the DOW dropped 1000 points in the first four minutes, was also the highest rated hour of the day for FBN across the board, bringing in 252,000 total viewers and 65,000 in the demo
– And the momentum continued throughout the business day with Cavuto: Coast to Coast also earning a record high in the 12p hour with 188,000 and 36,000 in the demo.
– FBN’s Business Day, averaging 179,000 total viewers and 36,000 in the demo was also the network’s highest business day ever
Online, FOXBusinses.com saw its highest page view day ever