FTC Will Meet To Discuss Sponsored Content Guidelines

The Federal Trade Commission is going to hold a workshop this December to discuss sponsored content and other types of native advertising in digital media, and they are likely to strengthen existing guidelines following the meeting, reports Kate Tummarello from The Hill. Sponsored content has been around for ages, traditionally taking the form of advertisements in newspapers that look like articles, except for the title ‘Advertorial’ at the top. But digital sponsored content became news when The Atlantic ran an ad espousing the virtues of the Church of Scientology, and then almost immediately took it down under pressure. The Atlantic’s…