GMCR Refuses to Address Questions Regarding Accounting Irregularities

LongShortTrader released a report titled, “Green Mountain Coffee Roasters’ Profits: Overstated or Misunderstood” last Thursday morning, and GMCR’s Suzanne DuLong provided the following response last Friday (after market close), via the Wall Street Journal: “The report erroneously defines the data that was reported and therefore the subsequent analysis is flawed,” said Suzanne DuLong, vice president of investor relations at Green Mountain. “Specifically, it misrepresents the facts by comparing segment to consolidated numbers.” – Suzanne DuLong, Wall Street Journal. LST stands by the report. LST e-mailed Ms. DuLong (see e-mail in the bottom) Monday morning, asking how exactly the report was flawed, and received…