Goldman Sachs Sweetens SugarCRM With $40M Equity Investment

Goldman Sachs Group Inc (NYSE:GS) announced its equity investment of $40 million in sales-tracking software company SugarCRM. Goldman Sachs’ investment platform Private Capital Investing made the investment in SugarCRM to facilitate its global reach besides continuing its 15 consecutive quarters of growth. The Cupertino, California-based company will also use the cash to invest in research and development as well as sales and marketing. Goldman’s reasoning for investment Antoine Munfa, Vice President, Goldman Sachs Group Inc (NYSE:GS) points out the CRM market is ripe for technologies and products that change the face of how enterprises conduct business with their customers. With its…