Google Enhances Natural Language Search

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Mark Melin
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Updated on

Google is moving beyond a simple search engine where keywords on a web site are not the only consideration. The new natural language search methodology looks to understand the context of complex questions and provide answers. Google moving beyond a simple if-then search logic Search engines have traditionally considered the words used on a web page to determine the appropriate Internet web site to which they direct users. In the past, a question such as “Who was the U.S. President when the Angles won the World Series” would return pages dedicated to the disparate topics of U.S. President, Angles, which…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.