GuardVest Aims To Be Carfax For Investment Advisors

GuardVest judges portfolios along three basic criteria and gives investors more information when choosing an advisor Two years ago Cerulli Associates asked five thousand investors who work with investment advisors what should be a straightforward question: do their advisors get paid in fees or commissions? It may not surprise you that less than half knew the answer, or said they did, but nearly a third believed that their advisors weren’t being compensated at all. That’s the problem that Audie Apple is trying to solve with GuardVest. He isn’t interested in telling people what to put in their portfolios or which…