Hasbro Targets Elderly With Robotic Cat

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Mark Melin
Published on
Updated on
Robo-Advisors

Just as smart phones, tablets and computer games are engrossing younger generations, at times replacing “real life” interactions, a new robotic cat being introduced by Hasbro is designed for elderly who seek a cat-like experience. Hasbro’s robotic cat with “Vibrapurr” senses movement and touching around it and responds The pesky problems of owning a real life cat are gone as the robot cat is being marketed as the ideal companion for the elderly. The toy has built in sensors that detect movements around it or when it is being touched, at which time it reacts to the stimuli. The “Vibrapurr”…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.