Consumers' Expectations No Different In Healthcare Industry: McKinsey

Thanks to several converging forces, consumerism in the U.S. healthcare industry is set to be active, with patients expected to become more involved in healthcare decision-making than ever before, notes McKinsey. After surveying over 11,000 people across the country, Jenny Cordina, Rohit Kumar, and Christa Moss of McKinsey published their December 2015 report titled: “Debunking common myths about healthcare consumerism” to highlight how increased healthcare consumerism may impact payers and providers. Healthcare consumers overstate tangible factors Cordina and team bust the myth that healthcare is different from other industries. Their research reveals that consumers want the same qualities in healthcare…