HTC Corp's Second Half Models May Miss Window Of Opportunity

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HFA Staff
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HTC

Taiwanese smartphone maker HTC Corp (TPE:2498) may find it difficult to generate sales growth in the second half of 2013 despite the success of the new HTC One flagship device, Bank of America Merrill Lynch said Tuesday. Missed Opportunity Window BAML believes that HTC Corp (TPE:2498) has a good window in 1H13 in the high-end smartphone market given the customer push back on iPhone 5 and S4. However, the issue of execution and operation has led HTC to miss the best opportunity to rebuild its volume and brand premium. HTC’s business model works well in smartphones’ early product cycle but there is…

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