J.C. Penney Could Boost Sales By Reverting Sales Policy: Langer

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HFA Staff
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Whitney Tilson’s Kase Capital teamed up with Langer Research Institute to carry out a survey on the popularity of J.C. Penney Company, Inc. (NYSE:JCP). Bill Ackman is the largest shareholder of JCP with an 18 percent stake. Whitney Tilson, who is also a longtime friend of Ackman, has reopened his position in J.C. Penney Company, Inc. (NYSE:JCP) this Monday,  after exiting it back in June 2012, he  disclosed to ValueWalk.  The results of the survey find that current and lost customers could be enticed back if J.C. Penney Company, Inc. (NYSE:JCP) turned its business and pricing back to the old ways. J.C….

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