J.C. Penney: No-Holds-Barred Discounting For Holiday Sales
The chips are down for struggling retailer J.C. Penney Company, Inc. (NYSE:JCP) in the countdown to the forthcoming holiday shopping season, but the company is firing on all cylinders to make a go of it.
New agencies, robust promotions
Under Debra Berman, brought in from Kraft Foods Group Inc (NASDAQ:KRFT) to . . .
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