The chips are down for struggling retailer J.C. Penney Company, Inc. (NYSE:JCP) in the countdown to the forthcoming holiday shopping season, but the company is firing on all cylinders to make a go of it. New agencies, robust promotions Under Debra Berman, brought in from Kraft Foods Group Inc (NASDAQ:KRFT) to head its retail strategy, it has rehashed the marketing strategies that were a legacy from fired CEO Ron Johnson and appointed new advertising agencies Doner (integrated marketing, including TV and radio), EVB and Victors & Spoils (social and grassroots marketing). J.C. Penney Company, Inc. (NYSE:JCP) will have a “robust promotional…
J.C. Penney: No-Holds-Barred Discounting For Holiday Sales
HFA Staff
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