Joel Greenblatt Lecture on Magic Formula Investing and Valuation Process
Gotham Asset Management is the investment business of investing legend Joel Greenblatt. Greenblatt authored the book, The Little Book that Beats the Market, which introduced the concept of "Magic Formula Investing" and has completely changed the investment landscape since its publication.
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Magic Formula Investing is the idea of buying good companies at cheap prices, a strategy which helped Gotham reportedly produce returns of 40% per annum for its . . .
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