Keurig Green Mountain Inc (GMCR) Up 14% On Kraft Deal

HFA Padded
Published on
Updated on

Keurig Green Mountain Inc (NASDAQ:GMCR) is up more than 14% in trading today after announcing a licensing, manufacturing, and distribution deal with Kraft Foods Group, Inc. (NASDAQ:KRFT) including Maxwell House and other major brands. While the financial terms of the deal weren’t disclosed, this should strengthen Keurig Green Mountain’s sales by giving customers even more brand name coffees to choose from. As a closed system, expanding K-Cup brands makes the product more appealing While Keurig Green Mountain Inc (NASDAQ:GMCR) has commercial product lines, it’s probably best known for its K-Cup Single Cup Brewers that take a specially designed cartridge and…

This content is exclusively for paying members of Hedge Fund Alpha

Log In

Insider Strategies and Letters to Shareholders from the Top Hedge Funds and Maximize Your Portfolio Growth with Hedge Fund Alpha

Don’t have an account?

Subscribe now and get 7 days free!