The Lasting Importance Of Human Perception In The Fleeting World Of Alternative Data

Alternative Data is not going stay alternative; the analytics behind it is too revolutionary to stay in the hands of the few. The insight will become pervasive, leaving fund managers to look elsewhere to answer the questions no-one else is asking   The proliferation of economic and business data and the technology advances behind its creation, storage and analysis are facilitating the latest iteration of non-financial research to support investment decision making. The underlying premise is nothing new; resourceful portfolio managers have long utilised alternative sources. Industry regulatory evidence, SMEs and proprietary networks are some ways in which they have sought out creative…