The Next Pets.com: Long Island Iced Tea Corp (LTEA) Changes Name to Long Blockchain Corp – ValueWalk Premium
21Dec

The Next Pets.com: Long Island Iced Tea Corp (LTEA) Changes Name to Long Blockchain Corp

Who says you can’t go back in time and re-live life? In 2000, Pets.com became the iconic symbol of an Internet craze gone wild. The only material point of differentiation the company had in a crowded and price sensitive business was the .com moniker and a distinctive sock puppet, the subject of folly during the 2001 Super Bowl. Could the next iconic bubble symbol of a generation be brewing right now? Could the Long Island Iced Tea Corp (NASDAQ: LTEA) name change . . .

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Author

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

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