Does the CEO of a firm have an impact on sales when he sticks his foot in his mouth and offends the company’s trend sensitive, fashion forward customers? If you are Lululemon Athletica inc. (NASDAQ:LULU), the upscale yoga apparel retailer, there just might be a cause and effect. Luluemon founder’s televised gaffe The troubles may have reached a boiling point when Lululemon Athletica inc. (NASDAQ:LULU) founder Chip Wilson made a gaffe on national television where he indicated his tight fitting and somewhat translucent apparel was not appropriate for some customers, an apparent slight at plus sized women. “Lululemon pants don’t…
Lululemon Story Highlights Importance Of Knowing Your Base
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.
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