Media Hypes Retails Sales Drop

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Real Retail and Food Service Sales report, delayed due to the government shutdown, was lower than trader expectations. The media hyped this as the “biggest drop since 2009” as if this report was economically significant. It was not! The timing of revisions which are common to the previous month’s report often include whole sections in the series as late data is received and retail categories once uncounted as insignificant are added to the series. All economic data collection is dynamic and evolves over time to capture society’s changing preferences.

Real Retail Sales

This report has no particular significance when placed in context with the trend sine 2009. There is a typical volatility for the series mostly due to data collection, but the trend continues higher. The media’s focus was a typical ‘got you to look’ moment to spur advertising. What the media stated was not ‘Fake News’, but truth that this report continued the strong uptrend was not the headline which would generate ad revenue.

With Real Retail Sales, all remains good!

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Todd Sullivan is a Massachusetts-based value investor and a General Partner in Rand Strategic Partners. He looks for investments he believes are selling for a discount to their intrinsic value given their current situation and future prospects. He holds them until that value is realized or the fundamentals change in a way that no longer support his thesis. His blog features his various ideas and commentary and he updates readers on their progress in a timely fashion. His commentary has been seen in the online versions of the Wall St. Journal, New York Times, CNN Money, Business Week, Crain’s NY, Kiplingers and other publications. He has also appeared on Fox Business News & Fox News and is a RealMoney.com contributor. His commentary on Starbucks during 2008 was recently quoted by its Founder Howard Schultz in his recent book “Onward”. In 2011 he was asked to present an investment idea at Bill Ackman’s “Harbor Investment Conference”.