Multi-Product Marketing Plan At Stake With "Batman v Superman"

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Mark Melin
Published on
Updated on

What’s really at stake in “Batman v Superman” movie release? Perhaps one of the more significant Hollywood multi-product marketing schemes is playing itself out with the March 25 release of “Batman v Superman”. This is the follow-up to the relative disappointment to the 2013 release of “Man of Steel.” That was the Superman movie that, relative to big budget superhero movies, generated a less than stunning $668 million in gross revenues. After this relatively mild box office, Warner Brothers boosted the budget to and integrated other superheroes into the script – setting up future movies centered around superheroes such as “Wonder…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.