Munger: How To Build A Business Like Coke

In the book Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger, the unofficial biography of Warren Buffett’s right-hand man and the billionaire Charlie Munger, there is a speech in which the investor imagines the process one might go through in creating a business like Coca-Cola. It’s fair to say that Coca-Cola is one of the world’s most successful businesses, as it has created a global brand with a vast customer following around the world. It might not be the most profitable business in the world, nor the largest, but it does have one of the most valuable…