New study documents Investor Categories

A new type of investor is emerging that is breaking the binary bear / bull mode, noted a recent study of wealthy investors. Investor categories: Bulls, Bears and now Owls? While previous high level psychographic categorization put wealthy investors into two camps, bulls or bears, a new study suggests a third category, owls, should be added. Bulls are, as the name implies, an optimistic group. They tend not to listen to family and friends regarding investments, preferring to consult with advisors.  This group has a high allocation towards equities, but is smartly diversified in their portfolio. This group maintains a 41…