Using Obfuscating Language, Researchers Examine Those Most Receptive To "Profound Bullshit"Mark Melin
It sounds as if the Natural Sciences and Engineering Research Council of Canada, which recently funded the study titled “On the reception and detection of pseudo-profound bullshit,” is intimately familiar with the financial services industry. In a series of academic studies, researchers said they inserted random vague buzzwords into descriptions that were in fact illogical, but they were nonetheless judged to be profound under an “academic” veil of intelligible language. If you want to cut through the report's own profound bullshit . . .
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