The Direct Selling Association On Pyramid Schemes: Truth And Truthiness by William Keep Summary Implications for investor risk of a pyramid scheme prosecution and legislators concerned with consumer protection. Contracting “experts” with no industry expertise invites misinformation for investors, consumers, AND industry members. A positive path forward relies on neither damning an entire industry nor sprinkling “industry self-regulation” pixie dust on regulators and legislators. By Peter Vander, Ph.D. and William Keep, Ph.D. Public statements presented as true, though without supporting logic or evidence, if repeated frequently and with enough gravitas may eventually be accepted as true. To capture this type…
- Summary
- A Sampling of Truthiness in the DSA Report and Public DSA Statements
- The Report's Review and Mischaracterization of The Retail Sales Criterion
- Further Truthiness in the Report and What Courts Have -- and Have Not -- Stated
- Numerous Theoretical Arguments in the Report in Search of a (Missing) Basis
- Court Consistency Through Vemma
- Sorting Out the Logic
- Attempted Reassurance Offered to DSA Constituents
- Conclusion
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