Reputation Risk Drives Credit Suisse Strategy
Reputation Risk Drives Credit Suisse Strategy by John Heilprin, swissinfo.ch
Switzerland’s second-biggest bank is getting back to what it has done best in a bid to restore investor confidence by reshaping its business and boosting profitability. In a word, it’s about credibility.
Faced with plunging core profits, Credit Suisse is embarking on a major overhaul to transform one of the world’s largest investment banks . . .
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