Rude Interruption By Siri At White House Press Conference Elicits Laughs

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Mark Melin
Published on
Updated on

Digital assistants can be handy, funny and timely. Their human masters can bark questions, demand answers and not even say thank you without bruising fragile human feelings. However, when computer logic replaces the human version of same, at times its situational awareness and sense of couth can be at times revel cold mathematical failure. Siri, we don’t want you to change, just become more situationally aware Such was the case at a recent White House press briefing when a diligent reporter, asking a serious question about the Iran nuclear deal, was interrupted by Siri, the Apple iPhone’s digital assistant. “I’m sorry,…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.