Will SAC's Name Change Be A Panacea For The Beleaguered Firm?

When a firm enters a guilty plea to securities fraud, perhaps it’s time to change the company name.  Such could be the case with the name change of SAC Capital Advisers to Point72 Asset Management. Letter to employees answers two questions In a letter to employees on Tuesday reviewed by the New York Times,  SAC, named for billionaire hedge fund manager Steven A. Cohen, will change its name and likely remain in the same location.  The new name, Point72 Asset Management, is a play on the firm’s address, 72 Cummings Point Road, in Stanford, Ct. In Asia the firm will…