U.K.’s Supermarkets Braced For Pressure, Shortsellers Rejoice

Short interest in J Sainsbury plc (LON:SBRY) has been on the rise since the new year kicked in, and especially picked up pace over the last couple of weeks. The grocery retailer is one of the U.K’s largest supermarket stores, which is competing with the likes of Tesco PLC (LON:TSCO) and Wm. Morrison Supermarkets plc (LON:MRW). Shortsellers are predicting Sainsbury’s fall, others still bullish Short interest in J Sainsbury plc (LON:SBRY) is up from 3.47% at the end of 2013 to 5.7% as of now, a total of seven fund managers are betting on the short side of Sainsbury. Bets against…