Starbucks Corporation (SBUX) Raising Prices Despite Falling Costs

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HFA Staff
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The Seattle-based coffee company says it’s hiking prices on average by 1 percent nationally starting on Tuesday. But it says the price for many drinks, such as medium and large brewed coffees and Frappuccinos, won’t change in most of its 11,000 U.S. cafes. “Less than a third of beverages will see a small increase in most stores,” said Lisa Passe, a Starbucks spokeswoman. She noted that the increases will vary by region and may apply to different drinks. No changes are expected at airport, grocery and other locations not run by Starbucks. First Price Hike in Two Years Depending on…

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