Starbucks Opening Casual Dinning in LA

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Mark Melin
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Is Starbucks Corporation (NASDAQ:SBUX) ready to expand its product set through the 2012 purchase of the La Boulange chain of the California bakery-cafés? After purchasing San Francisco bakery, Starbucks is making changes and launching in LA Starbucks Corporation (NASDAQ:SBUX) is opening its first La Boulange restaurant outside its San Francisco base when a new location in Los Angeles is opened June 12.  The restaurant will be open until 10 PM and serve beer, wine, and cocktails alongside burgers and milkshakes. The new Los Angeles outpost will have important differences from their San Francisco roots that could indicate how the Starbucks…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.