Twitter Buys MoPub, Which Had Only $6.5M In Revenue, For $350M
MoPub, the mobile ad company that Twitter, Inc. (TWTR) bought for $350 million, only had $6.5 million in revenue in the first half of the year, following $2.7 million in net revenues for 2012. While most analysts have been shocked by how small the company turned out to be, Pivotal Research Group’s Brian Weiser thinks the investment is best understood as a strategic move that expands the types of ad products that Twitter . . .
This content is exclusively for paying members.
If you are subscribed and having an account error please clear cache and cookies if that does not work email [email protected] or click Chat.