In July, Twitter Inc (NYSE:TWTR) made available to its advertisers an analytics dashboard that provided the ability to understand who was viewing the media to a degree that would make a traditional media buyer’s head spin. Now this analytical firepower to understand who is viewing tweets – and responding – is available for average users of the micro-blogging site. Twitter fighting to protect users’ privacy unlike Facebook Twitter, which is known fighting to protect users from spying and for its open platform that doesn’t censor information as does Facebook Inc (NASDAQ:FB), was excited to announce the new service. “Absolutely thrilled to…
Twitter Lets You Track How Many People Saw Your Tweet
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.