Vemma: College Cheer Followed By Herbalife Ltd. (HLF) Investor Worry

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Vemma: College Cheer Followed By Investor Worry by William Keep Summary Vemma, the DSA, Herbalife, and investor concern for potential MLM fraud. Clarifying the meaning of “customer.” Who knew it would take this long? Convoluted policies, procedures and compensation plans, and the “reasonable viewer.” No longer needed to serve up Vemma’s Verve energy drink, the ubiquitous red plastic cup can now return to its more common beer pong role on college campuses across the nation. Based on Friday’s court decision, it appears that Vemma, a 10-year-old MLM company and member of the Direct Selling Association (DSA), has left college campuses…

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