GSElevator Reveals Himself, Guns in Tow

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Mark Melin
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John Lefevre, the banker behind the sarcastic @GSElevator Twitter Inc (NYSE:TWTR) handle who signed a major book deal to “expose” the inside of Wall Street banking, is coming clean. GSElevator’s identity had been known to a small group of New York financial media professionals In a piece he wrote on Business Insider Tuesday titled “Goldman Sachs Elevator: It’s Time I Set The Record Straight,” Lefevre says he always expected to be identified.  “The issue of my anonymity was simply a device, and one that has suited the construct of the Twitter feed,” he wrote. “In fact, I’ve always expected to be outed,…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.