With New Directors Is Yahoo Defying Starboard, Or Just Negotiation Tactics?

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Mark Melin
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Is Yahoo defying Starboard Value? Has Yahoo Chief Executive Officer Marissa Mayer had enough with aggressive hedge funds pushing the troubled Internet company around? In announcing the appointment of two new directors to Yahoo’s corporate board, analysts are saying the firm is “thumbing its nose” at hedge fund investors. Yahoo defying Starboard: directors appointed ahead of meeting Yahoo announced today that it was appointing former Morgan Stanley executive, Catherine Friedman, and former chief financial officer of Broadcom Corporation, Eric Brandt, who replaced tech entrepreneur Max Levchin and brokerage founder Charles Schwab. The moves come as activist hedge funds, such as Starboard Value, had been threatening a proxy…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.