Russia’s Yandex NV (YNDX) And Facebook Inc (FB) Ink Agreement

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Mark Melin
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Russia’s largest internet Group, Yandex NV (NASDAQ:YNDX) – which claims a market share of 60% of all Russian search traffic – announced an agreement with Facebook Inc (NASDAQ:FB) to access the social network’s Russian user content. Deal opens up new frontiers to Yandex The deal would give the Yandex NV (NASDAQ:YNDX) search platform access to Facebook’s users in Russia, Ukraine, Belarus, Kazakhstan, Turkey and other CIS countries.  In addition to searching Facebook Inc (NASDAQ:FB) user posts, the agreement allows the Yandex search engine to access other users’ comments on posts. The non-cash agreement is seen as a win for Yandex NV (NASDAQ:YNDX) because…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.