Amazon Seeks To End Astroturfing, False Reviews

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Mark Melin
Published on
Updated on

Amazon has developed an apparently fundamental set of guiding principles driving an algorithm to determine which product reviews are most appropriate. As some algorithmic hedge fund managers might attest, a simple algorithm based on unique and clear insight is often the most durable foundation over the long term, which speaks to Amazon’s logic. Amazon: Verified users given priority over “astroturfing” reviews The formula Amazon uses to discourage “bot” recommendations and other false positives, according to a Guardian report, first reported by CNET, has three primary strategic guideposts. Verified users will receive numeric significance in the new formula, as will current reviews…

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HFA Padded

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.