Apple Inc. Is The Next BlackBerry Ltd: Joel Greenblatt

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Mark Melin
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Legendary long / short relative value investor Joel Greenblatt, head of Gotham Asset Management, thinks his long investment in Apple Computer could turn out like Blackberry, which flopped from 50% market share in 2007 to near 1% today. Greenblatt, perhaps one of the least concentrated major fund managers in existence today, might not be sure about his investment in Apple, per se, but the basket of stocks in which Apple falls is likely to deliver significant returns. Is Apple the next Blackberry? Blackberry’s stock price hit its high July 20, 2007, then touching $230.52 at a time when the popularity of the…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

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