Apple’s Brand Could be Worth Close To $200 Billion

In an interesting article, the WSJ discloses that low profile IKEA recently made public its internal valuation of the IKEA brand – approximately $11 billion, which led to a scrutiny of how the world’s top brands stack up in the valuation of their brands. The most recent valuations, conducted by Interbrand and by Millward Brown, for the world’s top brands, revealed significant variations as shown here (in $ billions): While it would be useful to look at the reasons for the difference, at the outset it appears that there is considerable subjectivity involved. “The value of brand is both art…